This has been a communication challenge with my clients. Clients will at times send me an email along the lines of, “Can you send all those photos to us again, but at 300 dpi?†even though I have sent the photos at max resolution to them. Defining both absolute dimensions in pixels, and also requesting a set dpi, is akin to saying “I live 20 miles at 65 mph outside New York.†the author says. My client often think they are getting a “lower resolution†file if it is at 72 dpi instead of 300 dpi, even if the file is the same 5184×3456 resolution.
It’s a tricky topic to understand and understandable that a client may think a 72 dpi photo has less quality than a 300 dpi one. This is because dpi gets conflated with ppi for printed media. Indeed, an image printed at 300 ppi will look better than one printed at 72 ppi.
Read more:Â Image size & resolution – 72dpi or 300dpi